Selected case studies

Making AI real.

The operating work behind credible AI products: finding the right problem, creating the conditions for trust, and turning early proof into durable business value.

Browse the collection
Practice
AI product leadership
Operating range
Strategy through delivery
Standard
Evidence over theater

The work

Decisions, systems, outcomes.

Each project is presented as a working system: the choice that mattered, the evidence behind it, and what changed as a result.

01

Senior Product Manager, AI Platform Strategy

The Guitar Center Company · 2024-2026

ChatGPT Enterprise from pilot to operating model

A recruiter-friendly story about taking AI from early promise into real production environments with measurable impact.

Annualized pilot impact
~$2.7M
Licensed users scaled
~150 -> ~1,000
View project

02

Senior Product Manager, AI Platform Strategy

Enterprise AI / Platform · 2024-2026

From AI experiments to platform foundations

A strategy story about how an early customer-facing AI prototype and UX validation shaped my thinking around reusable systems, workflow-based adoption, and platform direction.

ORIGIN POINT
Validated AI concept
CUSTOMER SIGNAL
87% would use again
View project

03

Selected Work

The Guitar Center Company · 2023

Better execution, faster checkout, measurable growth

A high-stakes checkout redesign that succeeded not just because of the experience changes, but because better product, UX, and engineering collaboration led to stronger decisions during build, a cleaner launch, and measurable lift.

Annualized impact
~$16M
Checkout speed
30% faster
View project